JENNIFER OLVERA
copywriting | copy editing |print and banner ads | radio spots | brand strategy | content strategy + content management | speech writing | creative direction | technical writing | proofreading | social media | editorial direction | feature writing | video tutorial scripts | email campaigns | direct mail | recipe development
I’m a deadline-oriented, five-time author, copywriter, ad writer, editor, content strategist, branding expert, feature writer, blog writer and recipe tester and developer, with 17 years of expansive print and digital experience in both an agency and in-house setting. I have covered almost every topic under the sun — food, dining, travel, interior design, spas, entertainment, healthcare and a wide variety of highly technical content. An expert in the B2B and B2C space alike, I have overseen campaigns and produced print and radio ads, video scripts and web collateral for Global Fortune 500s and esteemed corporate clients, including Google, Kohler, Accenture, United Airlines, American Airlines Cargo, Target, Ulta Beauty, Abercrombie & Kent, Land Rover, Bridgestone/Firestone, NAPA Auto Parts, Argonne National Laboratory, Aetna and Blue Cross Blue Shield. I have also managed social media accounts, penned SEO content, lectured on journalism and appeared on national news and radio as a culinary expert.
Environmental Campaign
Landing Page
Aggregate content for Google Maps project
Experiential product copy
Print Ad
Brochure itinerary
Spent Tire Initiative
Original recipe and photography
Kohler L.A. idea house
Pre-approval email
Direct mail
Copywriting and content creation
Product line descriptions and branding strategy for company catalog
HR booklet for HR campaign
Point of sale
Landing page content and branding strategy